Beauty business and marketing mentor, Stephanie Barnard, aka Beauty Business Bestie , shares her digital tool recommendations ...

Sarah Webb, owner of Bella's Little Nail Boutique , takes pride in her standout beauty services, which place an emphasis on ...

Scratch columnist & beauty business and mindset coach, Zaara King , shares advice for transforming your mental outlook...

Check out entries to the 12 February 2025 nail art challenge from Scratch , in which techs were tasked with creating a design ...

Barely-there manis offer a love-ly subtle touch for Valentine's Day! Why not opt for touches of colour, delicate heart ...

Fashion month is well underway, and kicked off with New York Fashion Week . Offering an insight into clothing styles set to ...

In a recent poll on Scratch's Instagram , almost 80% of respondents shared that they're considering taking on apprentices.

When a client sits at your nail desk and presents you with a nail like the below, you may wonder whether it is a ...

Natural nail specialist, OPI educator, salon manager & multi-award winner, Lucy Price-Marshall , shares her career story and ...

Ria-Jaine Lincoln, aka The Beauty Accountant , has launched a campaign to prepare beauty businesses for the UK government's ...

"I became homeless when I was 21; I had just split up from my partner of five years and my friends and family were unable to ...

All the legal, financial and operational factors to consider before making those all-important choices... Deciding to become ...