Nielsen’s November 2025 Media Distributor Gauge revealed a complex television landscape defined by live sports, strategic ...
A wealth of holiday titles, both new and old, make up more than a third of the month’s total movie viewing, whether it’s ...
Content associated with live game airings enable existing fans to engage more deeply with their favorite sports while also ...
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New multi-year deal integrates Roku’s data to fuel Nielsen’s measurement suite. Roku gains access to Nielsen’s streaming ratings, showing The Roku Channel is the #2 streamin ...
New York – January 22, 2025 – The Media Rating Council (MRC) has completed its accreditation process covering Nielsen’s innovative Big Data + Panel National TV measurement, after recently accrediting ...
In the hustle and bustle of today’s marketplace, personalization is your secret weapon to make meaningful connections with your consumers. Doing so effectively requires understanding who you’re trying ...
2025 proved to be a pivotal year for sports as consumers continue to adapt to a changing media landscape. A growing intensity of fan engagement coupled with an evolution of how sports viewers tune in ...
Paramount+ (within Paramount Streaming) jumped 18.4% month over month, driven by NFL games alongside the return of its ...
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本物の観客。本物のデータ。真の意思決定。 ニールセンの包括的なデータと測定は、メディアの未来を支えています。 ファンエンゲージメントと支出を形作る3つのゲームチェンジング ...
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