Nielsen’s November 2025 Media Distributor Gauge revealed a complex television landscape defined by live sports, strategic ...
A wealth of holiday titles, both new and old, make up more than a third of the month’s total movie viewing, whether it’s ...
Content associated with live game airings enable existing fans to engage more deeply with their favorite sports while also ...
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New multi-year deal integrates Roku’s data to fuel Nielsen’s measurement suite. Roku gains access to Nielsen’s streaming ratings, showing The Roku Channel is the #2 streamin ...
NFL Games Drive Broadcast Sports to Record High TV Usage, Fuel Double-Digit Growth For Multi-Platform Distributors on Peacock and Paramount+ November Yields Five of Top 10 Most Streamed Days on Record ...
The marketing ecosystem continues to expand, offering an ever-growing set of tools, data sources, and analytics platforms designed to connect investments to measurable outcomes. Organisations are ...
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