The paid-for ad appeared during a YouTube video about the Minecraft game, which was deemed to appeal to children.

Overall, over a quarter of B2B marketers describe their latest purchase journey as “very frustrating or difficult”. Common ...

Almost a third of marketers say their budget rose by 0% to 10% over the past two years after ramping up their focus on ...

In the latest episode, we discuss marketing’s recruitment crisis and how recruiters and HR teams could fix the basics and put ...

Mercedes-Benz ensures people from diverse backgrounds can see themselves in its advertising, not because it’s “trendy”, but ...

The Festival of Marketing returns to London with a line-up of global marketing leaders, including Les Binet and Dr Grace Kite ...

Former marketer Dom McBrien has been appointed chief digital and omnichannel officer in the same week the retailer adds 100 ...

Growth at all costs is not sustainable for any business, meaning marketing must learn to be an engine not just of growth - ...

Despite enjoying high awareness in the UK, Motorola is on a mission to grow consideration among Gen Z through social media, ...

Waystone has hired Jamie Moran as its first CMO tasked with moving the business to organic, brand-led growth after a series ...

New research from General Assembly shows many marketers doubt AI’s ability to impact the bottom line, but a lack of training ...

As shoppers become more attuned to pricing and perks, businesses are using loyalty schemes as “an extra layer of storytelling ...