Research has shown a lack of gender diversity in B2B marketing leadership, which is making it harder for women to rise to the ...

Coca-Cola has ‘reinvented’ the way it does marketing to be fit for the modern world, while delivering on effectiveness and efficiency, its CFO claimed.

From outdated systems to a lack of ownership, if marketers want to get the best out of their technology, they need to streamline what they have.

There are some law-like patterns that luxury categories share with others and understanding them will make luxury brand marketing stronger.

In the latest episode, we expose the issues bringing marketers to the brink of burnout and what can be done to help.

As she departs the business, Haleon CMO Tamara Rogers feels that a true appreciation for brand building has been built at the ...

Resilience isn’t about ‘bouncing back’ after every setback just to prove your worth. It’s building strong foundations that ...

Around one in 10 ads shown to European users is a scam, the data suggests. The average British social media user encounters 185 scam ads per month, projected to rise to 242 by 2030 if current trends ...

Clever use of repetition and rhyme are just two of the lessons that the children’s favourite has to teach marketers.

In a world where everybody else has been bolting letters on, taking letters off, splurging together and splitting apart, BBH ...

New research from the ASA and IMTB reveals consumers not only prefer when influencer ads are labelled, disclosure doesn’t ...

Airbnb CEO Brian Chesky said AI chatbots are emerging as effective top-of-funnel channels, as the company doubles down on building its own “AI-native” experience.