2025 marks the 20th year of the Talent Awards, which annually sees WACL issue grants of up to £1,500 to 25-30 women, to fund ...

We knew British Airways needed a campaign that felt emotionally resonant. With families having been separated for almost two ...

The Spring/Summer 2025 Fashion Week shows ended at the start of this month (October) with the longest week, Paris. A month of ...

Phone snatching is rife in London. According to the BBC, one phone is stolen every 6 minutes in the city. As a result, agency ...

Brands that embrace inclusion see a 16.26% boost in long-term sales, a 3.46% lift in short-term sales, 54% more pricing power ...

By Hearts & Minds. OceanSaver launches their first ever TV campaign with a spot that’s scored in the top 5% of laundry ads ever tested by System1. It introduces the ...

So, let’s leapfrog off menopause (and perimenopause) being a marketing moment to being many marketing moments. Moments that ...

Old Spice is renowned for its humorous tone of voice, by collaborating with Chip the brand is able to reach its target ...

I can understand why 23% of Perimenopausal/Menopausal women are considering quitting their jobs.

Audio weighed down main media marketing, with the net balance dropping by 10.0% from minus 5.5%. Published brand advertising ...

The IPA Effectiveness Conference outlined the importance of building a culture of effectiveness and the power of creative ...

Set to Bizarrap’s remix of ‘What Is Love’, the advert, created by Lola MullenLowe, bucks the short-form content trend ...