SAG-AFTRA has just ratified its new “Commercials Contract,” mandating that AD-ID will be required for all advertising assets featuring union talent over the next three years.

This week’s Brand Brief is going to start with the obvious: Gap has been killing it lately with its retro-remixed marketing.

The CMO of one of the world’s largest crypto exchanges also discusses partnerships with UFC, Manchester City and Tribeca ...

Fast Retailing is riding high on Uniqlo’s success but when a single label drives 90% of the profits, the cracks in GU and ...

The CCO of the AI giant focuses on product education over brand buzz.

The position was created to scale global growth while keeping Whalar Group’s culture ‘vibrant, inclusive and connected.’ ...

Proponents say Employee Ownership Trusts are a ‘really positive’ way to do business. As a growing number of agencies use the model, Campaign looks at the benefits – and how to manage any difficulties ...

Research reveals that many marketers are struggling to strike a productive work-life balance, with some failing to detach themselves from their job while on holiday.

The research involved showing participants safer gambling video ads, followed by a simulated online environment in which their inclination to gamble was measured. Those between the ages of 18 and 34 ...

The company is willing to make “bold” structural changes to overhaul underperforming overseas operations.

Devine will oversee the new division, which includes the recent hires of SVP of creative Matthew Sulzer and VP of creative ...

China added 12,000 coffee shops last year, but why are western giants like Starbucks falling behind local upstarts? Campaign ...