Across categories and platforms, the year’s standout campaigns trusted audiences, tapped lived behaviour, and let cultural ...

The centre of gravity has shifted from browsing to dialogue. From ‘Here’s everything we think you should know’ to ‘Let’s ...

For the past two years, the advertising industry has been intoxicated by two things: the raw reach of the creator economy and ...

From ParentVerse, RedBus, ITC, GM Modular to Godrej Vikhroli Cucina, this year’s festive campaigns span family dynamics, ...

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From global awards to brave work, Indian independent ad agencies are grateful that for the opportunity to come out of the ...

Analytics explains how person-based marketing confronts duplication, blind spots and false scale, turning identity resolution ...

India’s most influential food stories no longer come from studio sets or celebrity kitchens. They rise from everyday spaces — a Mandarmani fish market where a creator describes the sharp smell of ...

When most ‘green’ advertising leans on sunlight, gentle metaphors and a reassuring palette, Into Creative’s founder Santosh Padhi (Paddy to the industry) went in the opposite direction. For Chupps’ ...

In returning to television, Shark Tank India is not abandoning digital logic. It is acknowledging that in a fragmented media ...

In 2026, the real shift in media will not be about platforms, channels or formats, but how attention is engineered and ...

Consequently, Wondrlab took Opportune to the Central and Eastern Europe (CEE) region, specifically Poland. The decision was ...