As 2026 unfolds, the era of manual campaign optimization is effectively over. The next phase of app growth is defined by ...

Kadam: new technologies, improved retargeting, started redesign, participation in global conferences, and awards ...

Few would accuse us of exaggerating if we said 2025 was a monumental year for the app economy. After a period of miserly purse-clutching due to political ...

Few would accuse us of exaggerating if we said 2025 was a monumental year for the app economy. After a period of miserly purse-clutching due to political ...

For years, user acquisition strategies have been built around channels. Marketers optimized mobile campaigns in isolation, treated CTV as branding, and measured success within neatly defined silos.

For a long time, app marketing has carried an unnecessary air of mystery. Publish, spend, optimise, repeat – and hope the numbers move. Growth has often felt like something that happens  to you rather ...

For years, app growth strategies have prioritized acquisition. Retention, engagement, and lifetime value were often treated as downstream effects. That balance is shifting. As competition intensifies ...

Influencer marketing platforms are software solutions that can help brands and influencers manage and run their marketing campaigns. By providing efficient analytics and management tools, influencer ...

This guide covers the top app marketing companies, what they do, how to choose them, and why they’re important for your app acquisition and growth strategy. With millions of apps available, it can be ...

This guide will cover the best startup app development services, how much it costs, top app development features, and how you stand to benefit from using startup app development companies. Startup ...