Limited partnerships have two types of partners -- general partners and limited partners. While a general partner is in charge of her company's day-to-day operations, a limited partner is generally ...

We've all felt that familiar drag in energy level when we know we're going into a meeting with a nay-sayer who criticizes every idea on the table. We're also familiar with how our moods can be lifted ...

When you first enter or are in the business world, you must know how to dress appropriately for any given situation. What you wear for an interview or career fair is likely to differ from your ...

Business owners need to be aware of how different colors affect the emotions of their target audience. Attention-grabbing is one thing, but overbearing color combinations could turn prospects away.

The success of a small business depends on its ability to continually earn profits. Profit equals a company's revenues minus expenses. Earning a profit is important to a small business because ...

Who doesn't love the smell of fresh bread? Is there a better diet-busting indulgence? Probably not. The bakery industry is a huge business that caters to people's weaknesses for tasty breads, cakes, ...

Advertising trends have evolved from the quintessentially traditional print ads and TV spots to new marketing strategies that include QR codes, co-branding, content marketing and online advertising.

Public companies have both shareholders and employees, and must find ways to maximize their value separately. Shareholders are considered partial owners of an organization, although business owners ...

Without a go-to conflict resolution technique for your workplace, two very different individuals may have a hard time communicating while under stress. That's why it's essential for managers and ...

A successful advertisement creates a desire in viewers, listeners or readers. It also provides information on how to fulfill that desire and makes the potential customer feel good about doing so. With ...

Organizing is all about keeping things in proper order. For any business, organization plays a significant role in helping you achieve your goals. Practicing effective organizational skills will help ...

"Touchpoint Guru" Hank Brigman defines a touchpoint as an influential action initiated by a communication, a human contact or a physical or sensory interaction. Each touchpoint is a message that ...