New Balance has collaborated with media planning agency Mediahub and contextual AI platform Silverpush to enhance the targeted awareness of its summer campaign. This collaboration utilises the ...
After a long winter, the sun is shining and summer is finally gracing our shores. We’ve worked year round for those two weeks in the sun for relaxation, adventure and whatever takes our fancy. In ...
KFC and Greggs have teamed up to bring together a fan-favourite combo – Greggs’ flaky Sausage Rolls topped with KFC’s famous gravy. Their campaign, ‘Gravy Meets Pastry’, created by Mother, kicks off ...
For years, bingo in the UK has felt like a pastime caught between eras. On one side, there’s the traditional hall, rooted in community and routine. On the other hand, a fast-moving digital space has ...
For the past 20 years, Mobile Marketing Magazine has proudly served a global audience with news, insights, and features on the latest trends shaping our industry. Mobile Marketing Magazine was ...
The 2025 AppsFlyer Performance Index confirms another strong year for Gamelight, recognizing the platform as one of the highest-performing user acquisition sources across multiple categories. The ...
Customer acquisition specialist, esbconnect, has launched Optivo, its new audience retargeting tool, Optivo. In a UK first, Optivo enables brands to retarget anonymous website visitors not on their ...
Puma has turned London’s Tower Bridge into ‘The Biggest Goal’ in a larger-than-life stunt celebrating the kickoff of the Premier League season. Developed by creative agency Dude London, the spectacle ...
UK retail has been under fire this year, with numerous major cyberattacks disrupting operations and exposing customer data across many high-profile brands. Marks & Spencer was no exception, struck by ...
7Up has launched a pink-themed pop-up i to promote its new Pink Lemonade flavour in the UK. The event invites visitors to “Ring for Pink” to “unlock the space, enjoy complimentary pink lemonade, take ...
Diet Coke has launched the next phase of its ‘This Is My Taste’ campaign with actor Jamie Dornan. This new chapter celebrates personal passions, featuring Dornan’s love for cold-water swimming in ...
Maynards Bassets is rolling out the newest chapter of its long-running ‘Set the Juice Loose’ out-of-home campaign. Created in collaboration with London-based creative agency VCCP, this activation is ...
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