No one doubts that generative AI will transform marketing and ecommerce practices. The debate, for me, isn’t if ...

The introduction of generative AI summaries and answers to search, as well as the popularisation of tools like ChatGPT, has ...

In the same way that exclusive offers and flash sales cause shoppers to throw rational thought out of the window, dwindling stock levels create a fear of loss and a sense of urgency that nudges ...

Every January at Econsultancy we write a trends post summing up some of the skills and strategies set for prominence over the next 12 months in the worlds of marketing, ecommerce and digital. If you ...

It’s not unusual for brands to hand out freebies, but Lucozade Energy took the concept one step further last week – fitting its bottles with contactless technology to give London commuters a free tube ...

Last year, a particularly frustrating experience in Zara’s Oxford Street store lead me to write this article, praising retailers who – in contrast to the Spanish retailer – typically excel when it ...

The events of 2020 brought brand purpose to the forefront, with consumers increasingly expecting brands to speak out about important social issues. According to a Kantar study, 68% of US consumers ...

Web shoppers are a demanding bunch, and are likely to head for a competitor or abandon a purchase if they can’t find the information they need. Therefore, websites need to provide this support at the ...

It’s the big one. The bout to beat them all: ‘The Rumble in the Jungle’. ‘The Thrilla in Manila’. ‘The Brawl for it All’… These will all seem like mere ‘Fisticuffs in Magaluf’ when this contest is ...

What makes a brilliant Facebook page in 2019? Merely being present? Great video content? Full utilisation of Facebook’s page tools? Despite the mass adoption of paid social ads by some of the world ...

Virgin America’s new website manages to turn booking a flight into a joyous process. That tells you all you need to know about how good this website is. Here I’ve picked out 30 good bits. I urge you, ...

Dark patterns are deceptive parts of a digital user interface, designed to trick the user into making a decision that benefits the business involved. Darkpatterns.org is a terrific website conceived ...