Live sports are having a generational identity crisis—and Barrick Prince is building the solution in real time. Recorded live at Advertising Week, this episode of AW360 Live dives into how the Creator ...

Agentic AI is changing what contextual advertising can actually understand — and that shift could help fix some of programmatic’s biggest failures. In this episode of AI: Machine-Made Marketing, ...

For years, publishers have watched their content power the internet with diminishing returns. Search engines summarized their reporting, social platforms siphoned audiences, and ad-tech middlemen ...

LEGO just pulled off something radical: it launched its new“smart” product, the LEGO SMART Play System, without using AI, and social media critics are loving it. In an era where innovation is often ...

The ‘social media generation’ – Gen Z and Millennials – is known for being hard to reach. The collective turn-away from traditional media combined with the fragmentation and saturation of social media ...

Pinterest’s recent acquisition of TVScientific marked a turning point. It was the clearest sign yet that the future of CTV won’t rely on premium inventory, but will belong to those who deliver ...

Marketers today work with more data than ever, yet many still struggle to understand whether their advertising is creating real value. Every channel presents its own dashboards and metrics, but these ...

Join Katie for a lively conversation with Sam Jones, Creative Director at Paramount and Founder of Funny Biz on speaking your truth, brand architecture, sonic branding, the pressure and promise of ...

Leonardo Aranguibel is leaving Disney after 21 years, having held several positions—first as Production Manager, then as Director of Production, and most recently as VP of Production and Operations ...

Google’s Managing Director for the UK and Ireland, Debbie Weinstein, talks AI for marketers including top tips on harnessing the power of AI in your marketing activity today.

Live events are emotional by nature—but how do you actually measure their impact? Today on Modern Marketing and Measurement, I’m talking with Ollie Blake, VP of Strategy at AEG Global Partnerships ...

There’s nothing inherently festive about Coca-Cola. And yet, as a brand, it’s inextricably linked to the Christmas season, thanks to over a century’s worth of deliberate marketing effort. It’s always ...