In the age of social media, innovative companies must invite customers to build their brands together–or be left out of the story. Any marketer worth her salt has always understood the power of ...

Anupam Bansal of Liberty Shoes explains how India’s changing retail landscape demands a mix of data analytics and human ...

In today’s fast-paced digital landscape, effective social media marketing demands more than just eye-catching visuals or aggressive advertising, it calls for authentic storytelling. As brands navigate ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Anyone who works in marketing knows that there is nothing quite as powerful as a strong ...

Humans have been narrating interesting stories always, and our brains have accepted and started to love them. Storytelling, which is an ancient art, always communicates and reveals hundreds and ...

Brand storytelling isn't a new concept, but with the explosive growth of social media and content marketing, the opportunities to tell stories as part of direct and indirect brand marketing ...

Free image from Pixabay under liscense, creator unknown. As consumers rely more on digital content and AI to choose providers ...

In an era where storytelling has redefined marketing from a brand monologue to brand-consumer dialogues, conversations, and co-creation, Dr S M A Moin's latest book, ‘Storytelling in Marketing and ...

The awards recognise and honour creativity, innovation, and effectiveness in content marketing by honouring campaigns that ...