All businesses, from startup coffee roasters to billion-dollar e-commerce companies, are vested in tracking their progress, figuring out what works and fixing what doesn’t. That’s where Key ...

A key performance indicator (KPI) is a measurable value that demonstrates how effectively a company, department or individual is achieving key business objectives. KPIs are tracked to evaluate success ...

Large organizations can have thousands of employees at any given time. So, it might be impossible to keep track of each employee's performance individually—that's where key performance indicators ...

Collecting and analyzing data promotes better decisions and helps you be proactive in identifying, nurturing, or reversing trends. Although more data is typically considered better, a glut of data can ...

A key performance indicator, or KPI, is a metric that measures how well you or your small business performs an activity that is critical for its current and future success. The critical activity doesn ...

How do you choose which key performance indicators (KPIs) matter to your business to understand your business’s financial ...

When measuring your work and success and seeking a deep understanding of ongoing processes, noting will be more important than knowing your Key Performance Indicators (KPIs) and how to deal with them.

Customer emotions seem to be an afterthought for most companies. Most companies measure success through customer actions–conversions, click-through rates, sales, downloads, etc.–so that’s what gets ...

Learn which PPC KPIs truly matter, move beyond vanity metrics, and report performance in a way that protects your budget and ...