Managing ad campaigns can be daunting and laborious. Once campaigns are launched you need to actively manage them by monitoring and making adjustments on a regular basis. This, along with other ...

For some businesses, there is only a small team, or even one individual, in charge of all the pay-per-click, or PPC advertising. And that one person, or team, may have other responsibilities that cut ...

The right PPC tools will save you time, provide crucial insights, inspire you, and ultimately make more money for your company or your clients. If you're ready to take an evolutionary leap of your own ...

Believe it or not, PPC automation was around long before the days of ChatGPT. But with the rise in popularity of AI, machine learning, and automation – where does that leave PPC management? Staying ...

Greg Sandoval covers media and digital entertainment for CNET News. Based in New York, Sandoval is a former reporter for The Washington Post and the Los Angeles Times. E-mail Greg, or follow him on ...

Adapt Technologies announced that it is offering a one-week free trail of Adapt SEM, its PPC management software. The hosted campaign management tool automates bidding, copy testing and optimization, ...

This post was sponsored by Redesign.co. The opinions expressed in this article are the sponsor’s own. Tired of overspending on PPC tools that provide more than you need? It’s time to get back to the ...

Optmyzr has released more comprehensive functionality specific to Bing Shopping Ads as part of its pay-per-click (PPC) management software suite. The new functionality simplifies core actions, from ...

WordStream Inc., a provider of search engine marketing software and services for small and medium-sized businesses, recently secured an additional $6 million in third-round financing, led by Sigma + ...