T-Mobile is rolling out limited-time holiday smartphone deals that make upgrading easier without trade-ins. The carrier is ...

Discover how T-Mobile transforms Tuesdays into a day of savings with exclusive offers and rewards. From discounted movie ...

As marketers make their final pushes for holiday sales, it is key that retailers focus on personalized offers that persuade users to shop from their handsets on the spot. Additionally, maintaining ...

You know this story. Retail mobile promotion – think of it! Actual marketing ROI! Real-time granular data and redemption metrics from promotion efforts available on the fly! Serving as the basis for ...

Our world is becoming increasingly mobile. Smartphones are a must for a lot of audiences, younger ones in particular. M-commerce is a commonplace term for marketers and is on an upward trajectory ...

The following is a guest post from Catherine Flint, vice president of sales at Kiip. Mobile couponing sits at the nexus of two consumer megatrends: the rise of mobile-first experience expectations and ...

Mint Mobile is one of the long-standing frontrunners in the market for the best cheap cell phone plans. Its plans, which cost as low as $15/month, include unlimited calling and texting, access to high ...

BINGHAMTON, N.Y. - Mobile coupons not only drive customers to spend money during a promotion -- they can encourage long-term purchase behavior as well. New research from Binghamton University, State ...

Frito-Lay and Colgate are bringing a revamped spin to SMS-based receipt promotions by offering participants alluring rewards from other brands instead of standard money-back offers. The consumer ...