To uncover more about how quizzes can increase engagement, we spoke to marketing leaders to understand the impact of this type of interactive content marketing. Engagement is one of the most critical ...

Interactive content is here to stay, and it holds huge potential for brands. Just take a look at the ubiquitous BuzzFeed quiz. Digiday reported that 96 percent of all sponsored Buzzfeed quizzes on the ...

Israel’s state broadcaster KAN used Sport Buff technology to engage thousands of viewers during the World Cup – and now it wants to do even more. Broadcaster KAN is using the gamification and fan ...

The CBD industry has seen explosive growth in recent years, especially in the booming wellness sector. U.S. consumers spent an estimated $14.9 billion on CBD products in 2020, with that number ...

The use of interactive content in digital marketing strategies is on the rise, which means you may need it for your business or find yourself behind the curve. Over my 30+ years in the marketing ...

Saijo George spotted a possible Google Search testing related to more quizzes in the search results. He spotted these for vocabulary, geography, entertainment, and others and posted about it on ...

For a piece of digital content to succeed, it needs to engage. That may sound trite, but engagement is the biggest challenge for content marketers today, and it's nearly always the deciding factor ...