In the early days of demand generation, the traditional funnel excelled at helping businesses streamline their processes to move prospective customers from the top of the funnel to closed business.

HubSpot is a pioneer in Inbound Marketing. The company is a leader in the crowded marketing software space. HubSpot is transforming into a mini Salesforce before our eyes. I like to look at businesses ...

HubSpot Inbound 2018 marked the largest conference in the company's history. Here are some of the biggest marketing takeaways. BOSTON — A record 24,000 attendees descended on Boston this week for ...

"At the core of HubSpot's integrated and intuitive hosted platform is a customer relationship management database that helps companies manage their pipeline and speed up their sales workflows by ...

CAMBRIDGE, Mass., July 8, 2019 /PRNewswire/ -- HubSpot, a leading growth platform, announced today that it is the recipient of the 2019 Global Growth Excellence Leadership Award for marketing ...

The customer journey is no longer the purview of just the marketing department. The marketing team may be the steward of the customer experience, but all departments need to master it. The customer ...