Using a CDP to supplement lifecycle journey orchestration, marketers will be able to leverage data to respond to their customers in real-time. 2020 saw a global pandemic which forced many companies to ...

Customer data is one of a marketer’s most valuable assets — so why is it so often “owned” by a handful of tech staffers? When marketers and other business users need access to the data, they’re forced ...

As marketing teams become more mature in their use of CDPs, they can expect even more capabilities than previously expected. Here’s how. After almost 10 years in the market, customer data platforms ...

Publishers want to free their subscription revenue from the influence of the news cycle. Must-follow stories like pandemics and presidential elections can boost subscription numbers, but once these ...

The retail industry is experiencing a shake-up. Third-party data deprecation, consumer data privacy laws and rapidly changing consumer behaviors are resulting in a shift away from third-party data in ...

Customer Data Platforms, that proclaimed miracle tool for brands, can be of great help to email marketers. But first they have to understand what CDPs actually do, judging by CDP Confusion: Examining ...

eSpeaks host Corey Noles sits down with Qualcomm's Craig Tellalian to explore a workplace computing transformation: the rise of AI-ready PCs. Matt Hillary, VP of Security and CISO at Drata, details ...

Privacy is the number one reason why marketers say they want to partner with a customer data platform. Twenty-six percent of marketers cite data compliance and ...