Digital advertising is on track to grow 31% in 2021, and will likely account for 64.4% of all advertising this year, according to GroupM’s year-end industry growth forecast. As of December, a total ...

GroupM wants to move from using 40 to 50 supply partners globally to five to six partners. As part of that push to consolidate its programmatic supply chain, it struck a global deal with the SSP ...

Kirk McDonald, a veteran ad executive who has served as the face of WPP‘s large GroupM media buying consortium to U.S. advertisers, is leaving the company as it once again sets about to refashion its ...

Sharb Farjami will take the reins of the North American operations of GroupM, the media-investment giant that is part of WPP. Farjami had been CEO of North American for Wavemaker, one of the big media ...

NEW YORK—GroupM has launched the GroupM Ad Innovation Accelerator, a new working group that will work to enhance traditional advertising sports for streaming audiences. The effort is particularly ...

GroupM has brought forward the timeline for which it expects artificial intelligence to power both the placement of advertising and the content it appears next to following a surge in investment in ...

GroupM this morning announced it is teaming with a group of advanced TV/video programmers and developers to research and develop new video advertising formats "designed to be ubiquitous across ...

GroupM is bringing together nearly 20 leading advertisers representing a collective $10 billion in ad spend to reduce carbon emissions from the global media supply chain, per a press release. Dubbed ...

NEW YORK—GroupM and iSpot have issued a new report estimating that CTV ad delivery counts are inflated and that 8% to 10% of streaming impressions play when the TV is shut off, primarily through ...

GroupM this morning announced what it describes as a "first-to-market" deal with consumer-purchase behavior data provider NCSolutions that will enable GroupM agencies and clients to plan, buy and ...

Media buyer GroupM said that it is making its Nexus Fusion retail media platform available to all clients of its EssenceMediacom, Mindshare and Wavemaker agencies. Fusion, which provides intelligence ...

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