Google’s policy update expands pharmaceutical advertising access in programmatic channels and shifts greater compliance risk ...

SAN FRANCISCO — In July 2023, Google said it would no longer restrict advertisers from using trademarks that belong to other organizations. That change quickly became a headache for nonprofits that ...

Ad budgets grew in the second quarter of 2025 compared with Q1 across Google paid search, Meta, Amazon Sponsored Products, and YouTube, but TikTok saw ad investments fall as concerns over U.S. tariffs ...

Google Ads now lets Android App campaigns optimize bidding for view-through conversions, showing a shift toward video-driven ...

Search has always been a moving target. From the days when keyword match types and manual cost-per-click (CPCs) gave advertisers a sense of control, to the rise of Shopping ads, automated bidding, and ...

The world of PPC advertising is heading toward one of its most profound shifts. Until now, advertisers competed for slots on search results pages, placing ads that a platform simply displayed. But a ...

Google-engaged audiences demonstrate where Google-owned traffic delivers higher match rates, stronger remarketing performance ...

WordStream reports show that organic search engine clicks from customers are at 94%. While organic ads get the bigger share, just 6% of the clicks go to paid ads. Are you spending so much on marketing ...