Google’s removal of unified pricing rules lets publishers set bidder-specific floors again, which could cause a pricing shift ...

Google raised ad prices incrementally through internal "pricing knobs" that advertisers couldn't detect, according to federal court documents. Google raised ad prices 5-15% at a time using "pricing ...

The FTC is investigating Amazon and Google over whether they failed to properly disclose ad pricing and auction terms. Regulators are reviewing Amazon’s use of reserve pricing in ad auctions and ...

Google is testing new ad formats for attractions, inserting sponsored links in a booking module with multiple advertisers for ...

Google has released a comprehensive “Understanding Product Pricing” guide to help merchants navigate the complex rules and options for pricing in Shopping ads and free listings. Core concepts. The ...

Bloomberg reports that the Federal Trade Commission is investigating Google (and Amazon) on whether the companies misled advertisers by not properly disclosing the terms and pricing for ads on their ...

In April, Google was found guilty of operating a monopoly over ad tech. Now it’s time for the fix-it phase. On May 2, Judge Leonie Brinkema, who presided over the case, held a hearing in Alexandria, ...

The Federal Trade Commission is investigating whether Google and Amazon misled advertisers by failing to properly disclose terms and pricing for ads on their platforms, according to people familiar ...

There’s been no official announcement of a court-mandated remedy to Google’s anticompetitive practices. But Judge Leonie Brinkema’s decision centered on Google’s efforts to advantage itself in the SSP ...

Google Ads has 718 reviews on TrustPilot with a 1.1-star rating. That’s a shockingly low score for a platform that has helped countless businesses grow and created entire careers in digital marketing.

Alphabet CEO Sundar Pichai and Amazon CEO Andy Jassy (Credit: Getty Images) The Federal Trade Commission has launched an investigation into whether Amazon and Alphabet, Google’s parent company, misled ...