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Hallmark, Bravo, Lifetime and the Female Casual Gamer: Ad Buyers, Look Out for the Crossover Between Women's Mobile Gaming and TV Viewing Habits

With the rise of "cozy gaming" culture, more gaming companies are developing titles and products specifically targeted at women than ever before. But while the gaming industry itself has gotten better ...
DualShockers

10 Most Iconic Video Game Ad Campaigns

Adam is a lifelong gamer who enjoys RPGs, action adventure games and a healthy helping of VR to boot. He has written for countless sites in the gaming medium, and you can find him playing the newest ...
Game Rant on MSN

Minecraft players aren't happy with game's advertisement

Minecraft players are objecting to a message that has appeared in the game advertising one of its services, calling it ...
Pocket Gamer.Biz

What five in-game ad experiments taught us about player behaviour and revenue

Changing the interstitial order boosted ad revenue by 24%. Simple tweaks in UI drove a rise in rewarded video engagement. Across all experiments results showed that minor frontend changes can drive ...
adexchanger

Big Platforms Are Embracing Gaming, But Ad Spend Still Lags

Stop me if you’ve heard this one: There’s a disconnect between how much time audiences spend playing video games and how much money advertisers spend on video games. That disparity was front and ...
PC Gamer

Steam makes its ban on games that rely on in-game ads even more explicit, so no 'watch this to continue playing' stuff will be making its way to our PCs

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Update 10/02/2025: As noted by SteamDB on Bluesky, while this specific page on Steam's ...
Forbes

‘A Minecraft Movie’ Scores Big, But Ads In Games Still Play Catch-Up

Gamepad and Smartphone neon sign vector. Games for Smartphone Logotype, Emblem in Modern Trend Design, Vector Template, Light Banner, Night Vivid Video Game Promotion, Design Element. Vector Billboard ...
VideoGamer

Roblox devs plan to spam your favourite games with ads to earn even more millions

You can trust VideoGamer. Our team of gaming experts spend hours testing and reviewing the latest games, to ensure you're reading the most comprehensive guide possible. Rest assured, all imagery and ...
adexchanger

The In-Game Ad Market is Expanding, One SDK At A Time

Finding more in-game ad inventory is like hard mode compared to other digital channels. Signing up publishers in the in-game ad space is complicated. Placing digital billboards that can run display ...
Nasdaq

Duracell’s First-Ever Big Game Ad Reveals How It’s Built Different

Luckily, The Duracell Scientist jumped in to save the day, leveraging Duracell batteries with Power Boost™ Ingredients, and confirmed what’s really under those QB wristbands in a playful twist that ...
AOL

Hallmark, Bravo, Lifetime and the Female Casual Gamer: Ad Buyers, Look Out for the Crossover Between Women’s Mobile Gaming and TV Viewing Habits

With the rise of “cozy gaming” culture, more gaming companies are developing titles and products specifically targeted at women than ever before. But while the gaming industry itself has gotten better ...