Color wields enormous sway over our attitudes and emotions. When our eyes take in a color, they communicate with a region of the brain known as the hypothalamus, which in turn sends a cascade of ...

There’s more to color than meets the eye. Top brands leverage color theory — the science of how different colors mix, match and contrast — to shape our emotional responses and persuade us to trust ...

Marketers across all professions know they have a tiny window of time — often a fraction of a second — to snag their audience's attention. Just think of all the ads you encounter daily, most of which ...

Think back to your grade school art classes when you first discovered the color wheel. It was all about learning the primary colors, mixing and matching them to create different tones, and making a ...