I have seen the future of movie-going, and it is water-spewing, butt-rattling theater seats. That's what an $8 ticket surcharge gets you when you book reserved seating in a 4DX-enhanced movie theater.

“We can hit you with 10 smells,” the technician explains, pointing to a nozzle around three feet from my face. “Not all at once, obviously. But over the course of the film. We’ve got florals – meadows ...

With terms such as 3D, 4K, HFR. HDR knowing where's best to see 'Avatar: Fire and Ash is more challenging that taming an ...

LOS ANGELES and TORONTO, Dec. 11, 2019 /PRNewswire/ -- CJ 4DPLEX, the world's leading cinema technology company, in partnership with Cineplex, one of Canada's leading entertainment and media companies ...

LOS ANGELES, Sept. 3, 2019 /PRNewswire/ -- CJ 4DPLEX (www.cj4dx.com), the world's leading cinema technology company, announced today, 4DX with ScreenX, the award-winning cinema technology format, a ...

Movies are not just simply for watching. When you experience cinema in a 4DX auditorium, it’s an enhanced sensory experience that will make a movie feel more like real life. Your seat moves, shakes, ...

The auditorium with motion seats and effects like wind and mist is expected to open this summer in downtown Toronto. By Carolyn Giardina Tech Editor “We are very excited and hopefully this will be the ...

The exhibition giant has acquired another 13 U.S.-based immersive 4DX systems. By Etan Vlessing Canada Bureau Chief Korean-based CJ 4Dplex is pushing its immersive 4DX cinema system deeper into Canada ...

Picking the movie was once the hardest part of a night out at the multiplex, but now there’s the pressure of choosing which bells and whistles to accompany the film. Beyond Imax’s massive screens, the ...