This video explores childhood memories of 90s cereal commercials, highlighting vintage ads and the evolution of cereal ...

University of Kentucky's Shuoli Zhao led a study that spent 13 years examining the nutritional content of ready-to-eat ...

NPR Families buy more sugary cereal if advertising targets kids, not adults One of the top sources of added sugar in kids' diets is in their breakfast bowls. A new study shows that advertising ...

Although some cereal companies have made strides in changing its advertising methods, some companies still promote a heavy amount of its least nutritious cereals to kids.

The cereal choices available to children are more nutritious than they were a few years ago, but it's the least nutritious ones that do the most advertising.

Wait, silly rabbit, Trix are for parents, too — or so General Mills hopes. The Golden Valley-based company this month released seven reformulated cereals without artificial flavors or colors and ...

One of the top sources of added sugar in kids' diets is in their breakfast bowls. A new study shows that advertising drives sales of high-sugar cereals when it's aimed directly at kids under 12.

One of the top sources of added sugar in kids' diets is in their breakfast bowls. A new study shows that advertising drives sales of high-sugar cereals when it's aimed directly at kids under 12.

A new study shows that advertising drives sales of high-sugar cereals when it's aimed directly at kids under 12 — but not when it targets adults.

One of the top sources of added sugar in kids' diets is in their breakfast bowls. A new study shows that advertising drives sales of high-sugar cereals when it's aimed directly at kids under 12.