Unilever CEO Fernando Fernandez will bolster influencer spending from 30% to 50% as he seeks to use 'real people' to grow ...

Fernando Fernandez joined Unilever as CEO, following the surprise exit of predecessor, Hein Schumacher. Last week the new ...

In a major strategic pivot, its new CEO says it’ll spend half of its media dollars on social channels and work with 20x more ...

Fernandez spoke publicly for the first time since replacing Hein Schumacher as CEO, making a “commitment” to food.

Unilever’s new Chief Fernando Fernandez expects to accelerate the company’s turnaround by selling a number of underperforming ...

Ice Cream was ‘a clear outlier’ in Unilever’s portfolio, according to the new chief executive who is seeking to accelerate ...

Unilever has announced Hein Schumacher will step down as CEO within days, just 18 months after he joined the consumer goods giant from FrieslandCampina. In a statement to the London Stock Exchange ...

Unilever has already made waves in the influencer space. In 2023, it partnered TikTok to launch dedicated content series and programme activations to be housed in a #CleanTok content hub, which was ...

Want some opinions on trends in marketing? Try asking the new boss of one of the world's biggest consumer goods companies.

As Unilever charts its course under new leadership, CEO Fernando Fernandez has reiterated India’s role in the company’s ...

Multinationals like Unilever are losing ground to ambitious local rivals in emerging markets — the biggest growth engine of ...

Unilever CEO Fernando Fernandez has set course to fashion a “machine of demand creation”, with a focus on “geographical anchors” in the US and India. Innovation, with a slant to premium ...