Every few years, someone declares that public relations is dead. They point to shrinking newsrooms, influencer noise, ...

Natural diamonds continue to evolve with changing design sensibilities, embracing modern forms and expressions while ...

Across categories and platforms, the year’s standout campaigns trusted audiences, tapped lived behaviour, and let cultural ...

From ParentVerse, RedBus, ITC, GM Modular to Godrej Vikhroli Cucina, this year’s festive campaigns span family dynamics, ...

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India’s most influential food stories no longer come from studio sets or celebrity kitchens. They rise from everyday spaces — a Mandarmani fish market where a creator describes the sharp smell of ...

When most ‘green’ advertising leans on sunlight, gentle metaphors and a reassuring palette, Into Creative’s founder Santosh Padhi (Paddy to the industry) went in the opposite direction. For Chupps’ ...

From global awards to brave work, Indian independent ad agencies are grateful that for the opportunity to come out of the ...

Analytics explains how person-based marketing confronts duplication, blind spots and false scale, turning identity resolution ...

The centre of gravity has shifted from browsing to dialogue. From ‘Here’s everything we think you should know’ to ‘Let’s ...

For the past two years, the advertising industry has been intoxicated by two things: the raw reach of the creator economy and ...

In returning to television, Shark Tank India is not abandoning digital logic. It is acknowledging that in a fragmented media ...