French advertising giant Publicis said on Thursday it has reached an agreement to acquire data and ID technology group Lotame ...

Publicis Groupe is set to acquire data management platform Lotame as the holding company continues to stockpile data assets ...

Publicis Groupe [Euronext Paris FR0000130577, CAC 40] today announced that it has entered into an agreement to acquire Lotame ...

French advertiser Publicis said on Thursday it has reached an agreement to acquire data and ID technology group Lotame, which ...

Publicis Groupe will acquire one of the largest end-to-end data marketplaces in the world, spanning 109 countries, Lotame, an ...

Publicis Groupe has entered into an agreement to acquire Lotame, a global identity and data solutions company, to expand the ...

Publicis Groupe has entered into an agreement to acquire Lotame, an independent identity solution, in an update on its AI ...

Groupe has entered into an agreement to acquire Lotame. The company said, “A global leader in data, identity and technology, ...

Boss Sadoun says the acquisition puts the group in a “category of one” among its peers. With competitors chasing a similar goal, battle lines are being drawn.

The deal, which will see Lotame positioned within Epsilon, gives Publicis a view into nearly 4 billion consumers, or 91% of ...

Combination of Lotame and Epsilon’s identity and data will connect clients to over 90% of consumers worldwide through the Groupe’s CORE AI capability. Publicis Groupe [Euronext Paris ...