A new generation is discovering Gap — and they're loading up on jeans and sweats

Gap's global brand CEO, Mark Breitbard, has revitalized the brand through basics and partnerships like Katseye.

Historic winter storms weigh on Gap, Old Navy performance after 800 temporary store closures

Gap has been on a steady upswing of growth but saw worse than expected results during its holiday quarter after historic winter storms led to store closures.

Gap Stock Tumbles On Q4 Earnings As Double Miss Overshadows $1 Billion Buyback

Gap Inc GAP reported financial results for the fourth quarter Thursday after the bell. Here’s a look at the key highlights ...
ADWEEK on MSN

Gap Turns Its Spring Campaign Into a Music Video With Young Miko

Gap collaborated with Grammy-nominated Puerto Rican rapper Young Miko to create a music video for its Spring 2026 campaign.

Gap's 'super soft' everyday T-shirts are on sale for only $10

Finding quality, affordable shirts can be hard, but these "last forever." ...
The Economist

How Gap is trying to get its cool back

Mr Dickson’s plan for Gap involves more than splashy marketing. He has been fixing up its property portfolio, continuing to ...

Gap Faces Further Pressure From Declining Athleta Sales

The apparel company behind Old Navy, Banana Republic and its namesake brand said same-store sales fell 10% at Athleta in the fourth quarter.
Vogue

Gap and Dôen Team Up to Celebrate Sisterhood—And California Classics—With an Exclusive Summer Capsule

For Gap’s latest collaboration, they tapped sisters Margaret and Katherine Kleveland of the beloved West Coast brand Dôen to create a 51-piece collection for women and kids that merges their feminine ...