Next year, after years of failed attempts, we will finally get the first live-action Masters of the Universe since 1987.

To launch its Barbie doll featuring T1D, Mattel chose the French karate champion, Alizée Agier, as ambassador. Agier won the ...

In particular, the El Segundo, Calif.-based company points to its Ken Barista doll — a hipster with a man bun and an apron ...

Mattel Inc. introduced its Barbie with Type 1 diabetes (T1D) on July 8. Courtesy Mattel Inc. In a continuing effort ...

A new Barbie with an insulin pump and CGM isn’t just a toy — she’s a symbol of visibility and a reminder to meet others with ...

Mattel Studios president Robbie Brenner unpacks her unifying vision for the studio's slate, including Hot Wheels, Masters of ...

But that brand awareness was not always positive. CEO of Mattel, Ynon Kreiz, arrives at the premiere of "Barbie" on Sunday, July 9, 2023, at The Shrine Auditorium in Los Angeles.

Mattel is also introducing 2024 Fashionistas dolls, which will pay homage to Barbie’s enduring style by putting a modern-day spin on some of her most iconic looks, including the 1959 First ...

Two world-renowned Barbie designers were among four people killed in a crash caused by a wrong-way driver in northern ...

Toymaker Mattel cut its annual forecast, reinstating it after two months, and posted a sharp drop in second-quarter revenue ...

Mattel recently has embraced a more inclusive approach to its 64-year-old iconic Barbie brand. But the company has long faced criticism for giving girls a role model of a female body type with ...

Several news organizations fell for an elaborate hoax on Tuesday that claimed that all Mattel toys, including the iconic Barbie doll, would be plastic free by 2030, starting with a new line of ...