A psychologist's argument about the logo color of McDonald's, a global fast food chain, has been raised. The McDonald's logo ...

Phil Dunster, Corey Mylchreest & Emilia Schüle To Star In ‘Blake & Mortimer: The Yellow M’ As Mister Smith Boards Sales – ...

In, eat, and out again." Moreover, yellow is the most luminous colour on the spectrum and attracts instant attention - giving the logo an extra punch and drawing the eye of would-be customers.