With Project Helix revealed and a GDC talk scheduled, Xbox’s latest slogans may signal how the company plans to frame its ...

From hardware commitments to cloud expansion, Xbox is walking a fine line between reaching new audiences and reassuring ...

Xbox seems to have admitted in a roundabout way that it made a mistake with one of its most high-profile marketing campaigns.

The official announcement of Microsoft's "This Is An Xbox" marketing campaign is no longer accessible online, and appears to ...

Microsoft recently announced the Xbox Project Helix, and some people think the price might set a record high for console ...

Yesterday, amidst all the headline-grabbing Project Helix news at GDC 2026, it was also announced that PlayFab Foundation Mode is being rolled out for free to all Xbox developers and publishers, and ...

Windows Full Screen Experience has been rebranded to Xbox Mode, and will be rolled out to Windows 11 PCs starting this April.

Microsoft had been laying the plans for its new unified PC-and-console hybrid as far back as a decade ago when it connected ...

When Asus and Microsoft launched the ROG Xbox Ally X last summer, it came with a bespoke controller-driven full-screen ...

Xbox Insiders can now try highlight reels on the ROG Xbox Ally X, capturing and sharing epic gameplay moments across ...