The new logo introduced recently by Canadian jetmaker Bombardier is not only sleek and striking, but boasts a feature that is becoming a must-have for any symbol aspiring to prominence: a name. It is ...

To most people, the word 'logo' has very modern associations. It makes us think of things like the golden arches, or the word 'Coca-Cola' in a florid script, or a chrome apple with a concentric bite ...

Designers of the much-maligned Utah 2034 Olympic and Paralympic transitional logo tried to give a nod to the 2002 mark while ...

Learn how logo fashion and luxury marketing are redefining modern fashion and influencing what people wear today.

For the first time in almost 20 years, Walmart has a new logo. The international retailer describes it as a “a comprehensive brand refresh,” but the online world hasn’t been quite so kind to the new ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Tesco, M&S, Google, Meta, Unilever, Target. Font: Coolvetica. Design: Mabel Wynne. A logo ...

The first time Angel Giuffria saw the logo on her bionic hand, she felt a sense of pride. She was born without the lower half of her left arm, and started wearing a prosthesis at six weeks old. Back ...

The Super Bowl logo has become more of a talking point among NFL fans over the last few seasons. Part of the reason for that is a conspiracy theory that the colors of the Super Bowl logo determine ...

When Cracker Barrel unveiled its new logo last week as part of an ongoing brand refresh, it wouldn't have expected the marketing move to spark a public furor and cause the restaurant chain's value to ...

The rationale from the company was that the new logo represented its commitment to innovation and its ambitions to become a leader in the automotive industry. But it was a flop. It violated four basic ...

The Food and Drug Administration could roll out a new logo as soon as this year for companies to stamp on the packaging of "healthy" foods they make, aimed at clearing up confusion on what products ...