Discover how a CRM can enhance business relationships. Learn about the benefits of CRM and how to optimize CRM strategy for better customer management. Customer relationship management software is a ...

CRM systems and software allow you to store customer data, pipeline and lead information, and other crucial details about your buyers in one place. Centralizing this data is one of the core benefits ...

CRM platforms integrate with Voice over Internet Protocol (VoIP) technology to create a powerful solution that will boost your customer communications. You’ll commonly find this integration in call ...

The funding points to a shift away from bloated systems toward faster, AI-driven CRM platforms built for execution.

Executives from Adobe, Microsoft, Netomi, Oracle, Pega, PROS, Salesforce, SAP, ServiceNow, SugarCRM, Verint and Zoho answer the question: What is CRM in 2026?

Learn the top features offered in mobile CRM applications, plus how to use them, their benefits and which providers offer mobile apps. Benefits of mobile CRMs Drawbacks of mobile CRMs Enhances ...

Developing personalized experiences with your customers is pivotal to establishing a well-loved and long-lasting brand. Customers don’t want to feel like they’re just another number in your business’s ...

The investor panel from the CRM Playaz 'What is CRM in 2026?' conversation series debates whether 2026 will be the year the fears of an AI bubble will be realized. And if so, what impact it will have ...

Forbes contributors publish independent expert analyses and insights. I write about tech that impacts my small business - and yours. So you want to get a "free" CRM application and you want to know ...

Courtney Reilly-Larke is the deputy editor of Forbes Advisor Canada. Previously, she was the associate editor of personal finance at MoneySense. She was also managing editor of Best Health Magazine ...