4. Performance (ROI)—KPIs, KPIs, KPIs Measurement is what sets successful marketers apart from the pack. Knowing how your campaigns perform and using that data to inform future marketing campaigns is ...

Think of a marketing strategy as a cake that is baked using four ingredients. If the ingredients are mixed together in the right way, then the marketing campaign is more likely to be successful.

For many organizations, COVID-19 has turned the 4Ps of marketing—product, place, price, and promotion—into 4Cs: confusion, calamity, chaos, and complexity. The situation calls to mind Atul Gawande's ...