Banner ads are the fuel that drives the Internet. Every website needs a way to pay for its hosting and development costs, a way to compensate the owner for his or her time and energy. Most websites ...

Monique Danao is a highly experienced journalist, editor, and copywriter with an extensive background in B2B SaaS technology. Her work has been published in Forbes Advisor, Decential, Canva, 99Designs ...

These cryptic words, presented in a 468-by-60-pixel image, appeared 30 years ago in the online edition of Wired magazine. This first banner ad invited users to “click” in an era when advertising was ...

Banner advertising helps companies retain customers by bringing them back to a company's Web site faster and encouraging them to spend more. Total spending on Internet advertising now exceeds spending ...

Crack open a bottle of Zima -- one of 14 brands that simultaneously served the first banner ad on Wired.com (then Hotwired) on Oct. 27, 1994 -- and celebrate digital advertising’s silver anniversary.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Will Braithwaite, marketing manager at Jun ...