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Walmart is offering a 54-piece kids' makeup kit for more than 50% off during its deals event. The Sendida makeup kit includes non-toxic, washable items like eyeshadow, lip gloss and nail polish.

Perfect Corp., an AR and AI beauty and fashion technology provider, announced Wednesday its collaboration with Walmart to launch a makeup virtual try-on experience on the retailer’s iOS app, according ...

When Wal-Mart announced the launch of geoGirl, an eco-friendly line of cosmetics, it probably thought it was announcing a breakthrough: cosmetics for the tween and pre-tween set that come in ...

Concerns around inflation have been circling the news cycle for a while now, but it may have played an important part in a record-breaking holiday spending season. New data from Adobe Analytics shows ...