YouTubers Vlad and Nicki, who reach more than 66 million viewers on their English channel, debuted their very own official toys this month, featuring collaborations with ZURU Toys and Playmates Toys.

Some of the boys' most popular videos include "Magic Little Driver Ride on Toy Cars and Transform Car for Kids" and "Vlad and Nikita Ride on the Bus," which each have more than 500 million views.

YouTubers Vlad and Nicki, who reach more than 66 million viewers on their English channel, debuted their very own official toys this month, featuring collaborations with ZURU Toys and Playmates Toys.

These children are making millions on YouTube Vlad, Niki, Diana and Nastya are locked in a fierce ­rivalry over YouTube supremacy. They’re not even 10.