When I first heard the phrase “VSCO girl” from a neighbor over the summer, I had to ask her to repeat it several times, then insisted she spell it out because I simply didn’t understand what the heck ...

Welcome to Noticed, The Goods’ design trend column. You know that thing you’ve been seeing all over the place? Allow us to explain it. What it is: If you were a youth in the 1970s, ’90s, or even early ...

In 2019, before TikTok's "clean girl", the VSCO girl was a noted figure. The term, derived from the app, referenced a sect of teenage girls and a distinctive aesthetic attributed to them. The VSCO ...

We spoke to the brands behind Gen Z’s highly aestheticized (and widely parodied) personal brand. By Becky Hughes The 15-year-old YouTuber Emma Marie’s video “The ultimate VSCO sleepover,” posted in ...