However, despite the cryptic inspiration behind its videos, 5-Minute Crafts is clearly onto something. With nearly 59 million subscribers, the page is the third most popular on YouTube.

XO, MaCenna tests 5-minute crafts to see which DIY projects actually work.

I tested eight chip life hacks from 5-Minute Crafts to see if they actually work. In this video, I try them out one by one, ...

I found out that 5-Minute Crafts came from a 2016 Russian company called AdMe, which focused on digital advertising and content distribution. Later that same year, it developed into TheSoul, which ...

The “Bigger Than Before” egg video created by 5-Minute Crafts, explained. What is the channel, how did it get on YouTube, who owns it … and do they even understand what they’re doing?