It was perhaps one of the most baffling and frustrating design choices Apple ever made: the upside down Apple logo. For those of you who haven't been using Macs long enough to remember this, the ...

Those new to the cult of Mac may not realize it, but there once was a time when that iconic logo that shines from the top of Apple notebooks used to be positioned, well, upside down. But now we ...

Today, he writes about something that bothered Steve Jobs for a long time: the problem of the upside down Apple logo. Sometimes, even the science and studies can be wrong.

Those new to the cult of Mac may not realize it, but there once was a time when that iconic logo that shines from the top of Apple notebooks used to be positioned, well, upside down. Anyone gazing ...

If the logo faces the user when he or she opens the laptop, then it's upside down when the lid is up. Apple CEO Steve Jobs always focussed on providing the best experience for the user and believed ...

Those new to the cult of Mac may not realize it, but there once was a time when that iconic logo that shines from the top of Apple notebooks used to be positioned, well, upside down. Anyone gazing ...