Brand perception today has an increasingly immense influence on consumer behavior and market positioning. Defined as the collective opinions, beliefs and emotions held by consumers toward a brand, ...

Are you a print subscriber? Activate your account. By Garett Sloane - 9 hours 26 min ago By Lindsay Rittenhouse - 9 hours 47 min ago 11 hours 11 min ago By Brian Bonilla - 11 hours 20 min ago By ...

Many forces can affect consumer behavior, yet recently I can’t think of one greater than the pandemic. This reality, coupled with timing and opportunity, allowed many industries to thrive, especially ...

Light, Nicholas; Fernbach, Philip M. Keep It Simple? Consumer Perceptions of Brand Simplicity and Risk. Journal of Marketing Research (JMR). Dec2024, Vol. 61 Issue 6, p1152-1170. Evoking simplicity in ...

What does it take to power a truly real-time customer experience? More than just data collection. Let's start there. Let’s face it. Simply delivering a digital interaction in real-time conversational ...

In June 2020, the U.S. Supreme Court rejected a rule that the combination of a generic term and a generic top-level domain (“gTLD”) is per se generic. See USPTO v. Booking.com B.V., 140 S. Ct. 2298 ...