The enduring appeal of Trix cereal, debuted in 1955 by General Mills, can largely be credited to Joe Harris, a commercial illustrator who invented the Trix rabbit. He has died at the age of 89. Harris ...

Trix — a cereal which consists of unnaturally bright colored spheres — is going all natural, from its ingredients to its mascot. General Mills announced in June that it will rid its cereal of all ...

Trix cereal is holding auditions for a real bunny to temporarily replace its beloved cereal-obsessed cartoon rabbit. General Mills' #RealTrixRabbit nationwide casting call contest asks owners of real ...

GOLDEN VALLEY, MINN.- "Silly Rabbit, Trix are for kids." If you watched Saturday morning cartoons you've more than likely heard that line. Now, General Mills is in search of that silly rabbit. In ...

General Mills made what many to believe as an unholy attack on pop culture when announcing product news of their most popular ready-to-eat cereals. The beloved animated rabbit whose decades of futile ...

How do you like your breakfast, boys and girls? Because that’s essentially what Day 1 of our Big Shill bracket game’s Sweet 16 round is all about. If you respond to a military bearing, maybe the Cap’n ...

After a nationwide search, the iconic Trix rabbit is being replaced with a real bunny — at least temporarily. Cinnabun, a Holland Lop rabbit, was named the new honorary Trix Rabbit on Wednesday, Jan.

Update: January 27th, 2016 at 5:34 p.m. General Mills has finally chosen a new Trix mascot and he is cuter than anyone could have imagined. Named Cinnabun (awe), this 2-pound cutie hails from Houston, ...

TEXAS (KXAN) — The next time you’re in the grocery store aisle you may notice something different on the Trix Cereal box. A pet rabbit will be the new face for Trix cereal. General Mills announced a ...

You might have wondered about how eye contact affects the mother-infant relationship, how it affects the ability to persuade, or even if it encourages men in bars. But you might not have thought much ...