A new toy version of Optimus Prime combines an animated aesthetic with a color scheme inspired by the character's original ...

An update of the first Optimus Prime toy ever is being grimly remixed for another new take on the Autobot leader's evil twin: Nemesis Prime.

Transformers has always been a brand based around toys before anything else. As a result, a lot of Nemesis Prime's lore has come from the world of toys.

The Transformers Optimus Prime Blaster in robot mode. Hasbro The blaster, built in collaboration with Nerf, is part of a new line of Hasbro tie-in toys for Transformers: Rise of the Beasts.