Toys “R” Us riles critics with “first-ever” AI-generated commercial using Sora AI-generated commercials are here, and critics are displeased—but human work is still key.

Toys R Us is facing backlash online after releasing a short promotional film that was generated almost entirely with AI.

A Toys “R” Us executive called the company’s AI-made video “successful” despite the controversy it generated online.

In a move that’s turning heads in both the marketing and tech worlds, Toys “R” Us has partnered with creative agency Native Foreign to create a groundbreaking brand film.

That's a collection of toys put together for the holiday season. It's one of the first ways the Toys R Us brand is being put back to work after the chain's 740 stores were shut down in June.

Revived retailer Toys ‘R’ Us is the first brand to use Sora, OpenAI ’s highly anticipated text-to-video tool, for its advertising — and the one-minute spot it debuted at a conference in ...

The storied toy store suffered one of the highest profile retailer bankruptcies in recent times and closed all of its iconic US outlets in 2021. But in the last year, Toys"R"Us reemerged in every ...

Toys "R" Us just released its first AI-generated ad using Sora, OpenAI's text-to-video tool. Sora is not yet publicly available, but the toy company's creative agency, Native Foreign, has "alpha ...

Kroger will bring Geoffrey's Toy Box displays with exclusive toys to hundreds of Kroger and Ralph's stores around the country.

Now, it appears Geoffrey is angling for immortality, as a live-action Toys 'R Us film quietly charts its path to the big screen.