Revived retailer Toys ‘R’ Us is the first brand to use Sora, OpenAI ’s highly anticipated text-to-video tool, for its advertising — and the one-minute spot it debuted at a conference in ...

In a move that’s turning heads in both the marketing and tech worlds, Toys “R” Us has partnered with creative agency Native Foreign to create a groundbreaking brand film.

(CNN) — Toys “R” Us is proving artificial intelligence could have a future in film.

Toy company Toys R Us debuted a brand video almost completely created with generative artificial intelligence. The one-minute video portrays a boy in the 1930s dreaming of a toy store with a female ...

Toys'R'Us Studios and Native Foreign premiered the first-of-its-kind video during the 2024 Cannes Lions Festival, showcasing it to an audience of brand and advertising industry leaders at an ...

From there, the ad reminds us that there’s now a Toys R Us in every Macy’s (the brand made the move to the stores in 2022 and has a separate location at the American Dream mega mall in East ...

A new Toys R Us ad, made almost completely by artificial intelligence. Even if you don’t lay awake at night pondering the Toys R Us origin story, that’s not really the point.