Toys R Us is following in the footsteps of the biggest toy manufacturers and creating entertainment content to grow its brand.

Toys “R” Us has sparked backlash and controversy after creating an unsettling AI-generated ad using OpenAI’s Sora.

Founded in 1957, Toys "R" Us was a toy wonderland until it closed suddenly following bankruptcy in 2017 and 2018. What the company's comeback means.

Toys “R” Us is proving artificial intelligence could have a future in film.

On Monday, Toys "R" Us announced that it had partnered with an ad agency called Native Foreign to create what it calls "the first-ever brand film using OpenAI's new text-to-video tool, Sora ...