Pixalate Releases March 2024 Rankings for Open Programmatic Ad Sellers on Made-For-Advertising (MFA) Websites: 18% of Global Ad Spend on MFA Sites Was Sold by Magnite Pixalate’s research reveals ...

MFA websites and apps can feature intrusive advertising techniques like pop-up ads, auto-play videos, or ads restricting access to content, often resulting in a poor advertising-to-attention ratio.